What 2027 Brides Want
Convertible Dresses, Maximalist Details & Fashion-Forward Styling
By Tina Wong, bridal designer + curator at CHI thee WED
Bridal style in 2027 is all about intention, individuality, and impact. At Grace + Ivory, more of today’s brides come in knowing exactly what they want and we love to let a bride drive her own wedding dress shopping experience!
What typical tops their lists? Convertible bridal pieces that can transform seamlessly throughout the wedding day. Maximalist details, like an elongated Basque waistline or intricate beaded lace applique. Fashion-forward styling that sets their wedding look apart from another bride who may dawn the same dress style.
Keep reading for a few new Grace + Ivory designs and accessories 2027 brides are already loving and making their own.
Grace + Ivory’s Adelaide Gown: shot by Devae Photography
The Emmaline 3-In-1 Bridal Gown
If there’s one new design that perfectly captures what 2027 brides are asking for, it’s our Emmaline gown. Designed with versatility at its core, this look is made for brides who want to move seamlessly through every moment of their wedding day without the time-suck of changing into multiple looks.
Devae Photography
For the ceremony, Emmaline stuns as a full, romantic gown, featuring a tiered tulle skirt and sweeping train. A vintage lace–inspired bodice with delicate pearl beading pairs with a matching long-sleeve lace bolero, creating a look that balances drama with timeless elegance.
When it’s time for the reception, simply unbutton and remove the bolero to reveal a strapless silhouette. Perfect for first dances, toasts, and countless guest hugs.
The final surprise? The tiered skirt detaches, transforming Emmaline into a chic mini made for late-night dancing and afterparty celebrations.
For The Maximilist Detail Bride: The Evi Gown
The Evi gown delivers all the glamour for our 2027 wedding dress shopping brides. This is where a maximalist bride truly shines…combining texture, sparkle, and intentional accessories into one unforgettable look.
Evi features a beaded, sparkly floral lace applique that catches the light from every angle creating that luminous, high-impact effect 2027 brides are gravitating toward. But what makes Evi especially versatile and fun is its matching overskirt. For the ceremony, the overskirt adds volume and drama, creating a fuller silhouette that feels grand and aisle-ready. Remove it for the reception, and the look transforms into a more streamlined, body-skimming gown. Still bold, but with a lighter, body-hugging feel.
Something Blue, Something Bold
It’s true, 2027 brides are not shying away from a little color! What started last season as a love for textured brocade in classic ivory has quickly evolved into somethin bolder, with richer tones and more intricately woven fabrics taking center stage. Enter Grace + Ivory’s Virginia Gown.
Offered in both ivory and a striking blue, Virginia reimagines traditional fabrics with elevated texture and depth. It’s not lace, it’s not plain satin, it’s something else entirely.
And It’s a perfect example of how today’s brides are redefining “bridal.”
Accessories Make All The Difference
If 2027 brides are proving anything, it’s that the dress is only the beginning. Accessories are no longer an afterthought, they’re a defining part of the overall look, giving brides the freedom to personalize, elevate, and completely transform their style throughout the day.
Take our silk neck scarf, for example. Equal parts effortless and editorial, it adds a fashion-forward edge that instantly sets a bridal look apart from a traditional veil.
For brides drawn to something more timeless, the mantilla edge veil offers a different kind of statement. With its delicate detailing and soft, romantic framing, it nods to tradition while still feeling intentional and styled. We love it paired with a more simple design, like our hand-draped Liana gown.
Shopping for your 2027 wedding? Book a bridal appointment to shop these styles and more in person at our Bucktown Showroom!