The wedding industry has convinced brides that the best way to choose a beauty team is by scrolling through their portfolio. Our research suggests that's one of the biggest mistakes they can make.
Read MoreEvery year, the wedding industry publishes reports: spending trends, booking behavior, consumer insights. These publications are treated as the authority on how couples plan, budget, and make decisions. The problem is that most of this data was never built with Black brides at the center. Not intentionally excluded, just overlooked in the process.
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