Top Trends Transforming the Wedding Industry
Written by Curator Kari Thirsk, owner of Wedding Day Chicago
The wedding industry is constantly evolving, with new trends emerging that reflect couples' desire for personalization, simplicity, and meaningful experiences. In recent years, we've seen a shift away from traditional norms as more couples opt for unique and personally detailed celebrations. Let’s explore some of the most exciting trends shaping modern weddings and how couples are making their big day their own.
No Wedding Party
More couples are choosing to simplify their wedding day by either forgoing a traditional wedding party or opting for a small group of close friends and family without the formal titles. Let’s face it—being part of a wedding is a significant commitment, from purchasing attire and booking glam services to planning bachelor or bachelorette parties and traveling for multiple events. Instead, many couples now designate "VIPs" who play an important role but without the pressure. These VIPs show up early to lend emotional support, hang out during the getting-ready process, and serve as what I call "hype people," setting the tone for the couple on their big day. The best part? They can wear whatever they want, and no glam squad is needed. I have had couples reserve the first or second row of seats for their VIPs. I mean, who wants to stand for an entire wedding ceremony anyways?!
Neighborhood Restaurant Celebrations
This trend has quickly become one of my favorites. Couples who dislike being the center of attention or prefer smaller gatherings but love good food are turning to neighborhood restaurants for their wedding celebrations. Chicago’s world-class culinary scene provides the perfect backdrop. I recently worked on a wedding with only 12 guests, where the couple was married in a city garden and then hosted an intimate reception in a private dining space at one of the city’s top restaurants. Another couple rented out a rooftop bar with breathtaking views. It only accommodated 50 guests, but the experience was unforgettable, especially with the phenomenal food and atmosphere.
Private Ceremonies
Another growing trend is private ceremonies followed by larger parties, either on the same day or a different one. I have had several weddings this past year where the couple exchanged vows in front of immediate family, followed by family photos, a champagne toast, and then welcomed a much larger group for the celebration afterward. This approach allows couples to keep the most emotional and personal moments intimate while still enjoying a festive gathering with a wider circle.
Documentary-Style Photography
I’m not sure I would call this a trend, but rather the new norm. Gone are the days of overly posed wedding photos. Couples today are seeking a more authentic, behind-the-scenes style of photography that captures the real emotions and moments of their day. Documentary-style photography tells the story of the day as it naturally unfolds, focusing on candid, raw moments rather than forced poses. This approach allows couples to relive the day in a way that feels genuine and unfiltered.
Eco-Friendly Weddings
Sustainability is becoming a priority for many couples, and this is reflected in their wedding choices. From using recycled paper for invitations to selecting eco-conscious venues, many are making efforts to reduce their wedding’s environmental impact. Some couples are opting for locally sourced flowers and food or eliminating single-use plastics entirely. It’s a meaningful way to align their big day with their values.
Family-Style Dining
Family-style dining has become a popular compromise between plated meals and buffets. While buffets can be chaotic and time-consuming, and plated dinners often drag on, family-style dining offers the best of both worlds. Guests remain seated while large dishes are passed around the table, allowing for a communal, interactive dining experience. It’s faster than a buffet and more engaging than plated service, creating a warm, shared atmosphere.
Cutting Cakes
Multi-tiered wedding cakes are no longer the must-have centerpiece they once were. Instead, smaller “cutting cakes” are taking center stage, often accompanied by dessert bars filled with gourmet treats like donuts, cupcakes, or tarts. This trend allows couples to celebrate with their favorite local bakeries while incorporating cultural traditions. Whether it’s Nonna’s classic tiramisu or Yia-Yia’s famous baklava, couples can infuse their heritage into their dessert choices.
Pet-Themed Cocktails
For couples who adore their pets but can’t bring them to the wedding, pet-themed cocktails are an adorable and personal alternative. Many couples name their signature drinks after their furry friends, complete with custom signage and cocktail napkins featuring illustrations of their pets. It’s a charming way to include a beloved member of the family in the celebration.
Signature Mocktails
Not all guests drink alcohol, and more couples are being mindful of providing options for everyone. Signature mocktails have become a fun, inclusive way to ensure non-drinkers feel equally celebrated. Crafted with the same attention to detail as a traditional cocktail, these non-alcoholic beverages add an element of thoughtfulness to the bar menu, making sure every guest can raise a glass.
Wedding Content Creators
Hiring a wedding content creator is a rising trend, especially among couples who want to capture candid moments for social media. These professionals focus on documenting behind-the-scenes footage, creating Instagram Stories, TikToks, and Reels in real time so couples can relive the magic of their day and share it instantly with friends and family in real time.
Summing up:
As couples continue to break away from tradition, the modern wedding landscape is evolving into something far more personal and meaningful. These trends reflect a shift towards authenticity, sustainability, and the celebration of individual stories. Ultimately, it’s these unique touches that make each celebration unforgettable.
Photography by Emma Mullins Photography